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Identity · Apparel · Motion

Afrowave

Role: Graphic & Brand Designer
Industry: Fashion / Apparel

A visual world for a fashion brand: identity development, logo redesigns, collection graphics and apparel applications.

Expand collectionCollapse collection09 selected images

Blue and cream Afrowave jersey mockup with a gold crest and patterned sleeve panels — Champion Jersey — blueApparel design mockup

Brown Afrowave jersey mockup with cream number 23 and striped sleeve details — Champion Jersey — brownApparel design mockup

Identity mark

Afrowave Champion Jersey presentation with brown jersey, sleeve stripes and colour options — Apparel collection presentation

Afrowave identity colour palette with green, brown and cream swatches — Visual identity palette

Gold Afrowave Africa emblem with the words Motion is Power on black — Apparel graphic

Wordmark exploration

Afrowave green garment labels presented on white — Garment label mockup

Yellow, black and white expressive graphic with calligraphic elements — Collection graphic

Scope of work

Brand identity assets and logo development
Colour selection and visual assets
Apparel drops, product and collection graphics
Promotional motion graphics and video editing

In the world

Selected designs were printed, released and worn in brand shoots.

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